VW Eos Print Ad - Split Personality

This VW Eos print advert comes from the Swiss ad agency “Krieg, Schlupp, Bürge / Springer & Jacoby”. The advertisement is pretty straightforward –the Eos is a coupe-cabrio or as others call it, a convertible with an electric folding hardtop, but since when is straightforward exciting or innovative? It might get the job done, but personally, we’d probably forget we even saw it a sec. What was the name of the car again…